Thursday, October 22nd, 2009
What is the real value of a reputation? And how is a reputation made? These two questions are important for not only a person, but also for a business. For a business, of course, if a good reputation gives no real, tangible benefit, then it's just window-dressing. The practical, tangible benefit of a good reputation must be there, or it simply doesn't exist from a business perspective.
But there are good benefits to a good reputation. A good reputation speeds every business transaction along. Take a magazine, for instance.