Ovum launches first app of its kind with PocketAnalyst
Melbourne, 9th November 2010. Leading technology and telecoms analyst Ovum has launched the ultimate tool for the business traveller with its new app. The app is the first of its kind and makes market insight and research mobile.
The PocketAnalyst delivers the latest insight and jargon-busting analysis from Ovum's global network of 150 analysts straight to the palm of the hand. It allows business people to rapidly get up to speed on crucial technology and telecoms industry developments, whenever and wherever they are.
Adrian Drury, Ovum's lead media and broadcast technology analyst, said PocketAnalyst had been developed to provide Ovum's unrivalled industry knowledge and expertise through the channel business people need - the smartphone.
He said: "We know from research that the smartphone is becoming a business critical tool for accessing information on the move. The aim of the app is to map Ovum's research and intelligence services to the schedule of our clients and partners, and complement our PC-based services. It connects users with our latest insight on developments on anything from cloud computing to the smartphone market and is a valuable tool for today's business people."
"The app acts as a personal mobile guide and quickly links users to the information they need to get real inside knowledge."
The PocketAnalyst's features include access to Ovum's latest insight and analysis on industry developments and a technology glossary, which allows users to quickly decipher the language of the technology and telecoms sectors. Users can also discover Ovum's analyst community and learn about upcoming industry events.
Its clever linking capabilities allow users to get a jargon-busting explanation of a term they are interested in, learn about the Ovum analyst with authority on the subject, before reading their latest opinion on developments in the area.