The best Time for Korea's e-learning Companies to Show Korean-type Smart Learning
SEOUL, KOREA — Korea e-Learning Industry Association (KELIA) is actively pushing ahead with advancing into overseas markets through smart learning, Lee Hyung-se, chairman of KELIA, said.
In an interview with Korea IT Times, Chairman Lee said, "The concept of smart learning started in Korea. So that, I think now is the best time for Korea's e-learning companies to export Korean-type smart learning.
"Education is culture. We should not place focus only on exports. We can succeed in localization of our products only when cultural color is added to technology."
Lee continues, "Smart learning calls for active use of Information & Communication Technology (ICT). He also noted that smart learning will have a positive impact on Korean companies' overseas advancement.” He goes on to say, “if we export platforms and related technology for smart learning, not service or content, we can enhance the possibility of Korean firm's successful advancement into foreign markets."
Commenting that many IT-related large companies are moving to build smart learning platform and provide relevant service, Chairman Lee said, "Existing e-learning specialized companies are engaging in smart learning-related business through the development of solutions and contents suitable for smart learning."
"In the contents sector, particular, they are making strenuous attempts to improve qualitative services through close cooperation with electronic publishing companies," said Lee.
Major business projects for 2012
Asked about the e-learning industry association's major business projects for 2012, the chairman said, "First of all, KELIA will drastically expand education curriculum on the spot, contributing to quality improvement of manpower engaging in the e-learning industry.
"Secondly, we will seek the next-generation e-learning direction representing smart learning through operation of forum and R&D projects. Thirdly, we will take an initiative in implementing industrial ecosystem-related projects, including quality certification and standardization."
On the government's plan to introduce digital textbooks in 2015, he said, "The government is preparing to introduce digital textbooks with a large budget, anticipating positive effects. The introduction of digital textbooks is expected to convert the existing uniform and standardized educational method to a selective and tailor-made educational method, producing creative talents.
"In particular, common digital textbook platforms will be offered so that enterprises armed with suitable contents will be in the limelight."
Lee explained that there are five patterns of smart learning models propelled in Korea. He stated, "The first pattern is mobile-learning. Since the supply rate of smart phones and tablet PCs has increased at a rapid pace, mobile learning is in the limelight as a teaching and learning model using smart equipment. For instance, e-learning companies are producing various types of mobile learning solutions and learning contents."
He picked social learning as the second pattern, saying that a growing number of companies and institutions are building an ordinary learning system through social learning and social learning is regarded as a new learning trend for individuals.
"Third pattern is learning using augmented reality, the middle of real world and virtual world. Many companies are attempting experience learning and creative learning by using the technology of augmented reality," he explained.
Lee continued to say, "The fourth pattern is strengthening of characters of game - a certain rule, growth and competition. By applying the characters of game to education, we can learn the basic rules of economy and strategy of commercial transaction through MMORPG.
"Finally, e-learning has been highlighted as the center of learning activity. Up until now, e-learning has been the center of learning contents. At present, however, learning activity-centered e-learning is generating big synergy by merging with equipment with high mobility," he said.
Policy support for smart learning
Mentioning that smart learning needs various attempts and rapid strategy owing to speedy change of technology and abrupt change of learners' demands and trend, Lee said, "Accordingly, smart learning is suitable for small and medium-sized enterprises (SMEs) armed with advanced technology and expertise. However, SMEs are fragile in making huge investment in platforms. As a result, the government needs to find out competitive SMEs in the smart learning sector and provide substantial supports for them.
"Along with this, the government should prepare a rational guideline for compensation of copyright, one of the most important issues for smart learning, to prevent SMEs from facing serious difficulties in their business activity owing to copyright." On the e-learning Korea 2012 to be held at COEX in Samseong-dong, Seoul from Sept. 12 to 14, Lee said, "Under the main agenda of 'smart learning,' some 100 Korean and foreign companies will introduce their products and services and relevant experts will announce their study results and success cases to nearly 20,000 visitors this year."
e-Learning Korea 2012
International exposition and conference
E-Learning Korea 2012 will present the past, present, and future of the e-learning industry. This event will be held in Hall C of the COEX Convention Center in Seoul from September 12th to September 14th.
Marking its 7th year in 2012, this annual event is the largest of its kind in Asia. It will be co-hosted by the Ministry of Education, Science and Technology, Ministry of Culture, Sports and Tourism, and Ministry of Knowledge Economy. Over 100 e-learning businesses, researchers, education experts, and media from Korea and 20 countries around the world will participate in this global festival. Participants will take a look at new issues and research activities on e-learning as well as reviewing the policies and industry together.
The e-Learning international exposition will exhibit a wide range of domestic and international products related to various learning methods that have come to life with devices such as smartphones and smart-pads. In addition, the e-Learning international conference will hold presentations from international institutions on education. Companies will share their success stories and also include export consultation and business matching sessions.
In 2011, 97 companies and institutions from 10 countries set up 255 booths in the exposition center. There were 12,984 attendants from 35 countries. For this event, 47 speakers from 13 countries were invited, including 28 scholars from four countries. The business outcome amounted to 1,621 consultations for a total of 11.8 billion won and 73 (expected) contracts that are worth 11.6 billion won.
Striving to become the world’s biggest event, E-Learning Korea 2012 promises to make their best efforts to boost the domestic market and exports for the e-learning industry that is rapidly growing.
The 3rd story of the Smart Learning in a sixth part series.
Smart Learning plans six-part series
1. What is Smart Learning?
2. Smart Education Scheme and the Model; Charmsaem Elementary School
3. Smart Learning business model
4. Smart Learning models, Smart Education Polices (MEST) and industry-specific Smart Learning Approaches
5. Build a cloud-computing environment
6. The future of smart learning depends on contents