Changing the Face of Big Data Industry

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Big Data Analysis: TeraStream, Social Cube and Social Cloud
Friday, August 31st, 2012

SEOUL, KOREA —  Big data, the trend to larger data calls for additional information derived from the analysis of a single large set of related data, as contrast to separate smaller sets but with the same total data content. In spite of its growing demand, not many can handle big data using relational databases, desktop statistics and visualization packages, requiring instead massively parallel software running on tens, hundreds, or even thousands of servers.

Lee Young-sang

Young-sang Lee, CEO of DataStreams

DataStreams is one of the leading data integration solution providers, exhibiting exceptional data set management. It has been dominating the Korean market for the past decade backed by its advanced data consolidation technologies, and now, leaping even further to meet the global market’s ever-growing demand. 

DataStreams made its domestic market debut in 2002 with the release of its first solution, “TeraStream” (an ETL (extract, transform and load) tool). At the time, dominating the market were imported ETL tools showing no sign of any domestically-developed product.

DataStreams aimed to develop a new ETL tool completely different from those circulating the market. TeraStream refused to serve as a simple ETL tool - it was designed to simultaneously perform large-scale batch processing maximizing its capability to process high-volume data. With DataStreams’ R&D in its rather unstable infancy at the time, work on TeraStream ran into a series of hang-ups such as the defection of R&D talent to competitors and difficulties in securing key technologies and quality control in the field. Yet, DataStreams was never despondent and gracefully managed to untangle such thorny problems one by one to reach TeraStream’s ultimate fruition. Following two years of untiring R&D efforts, TeraStream has emerged with advanced functions that outperform those of its foreign-made rivals.

TeraStream’s technological prowess and professionalism in data integration and data quality control was proven in its application to numerous projects initiated by Korean financial circles and public institutions. Currently, over 90% of the Korean financial industry takes advantage of DataStreams’ products. Last year, it was picked by the Ministry of Knowledge Economy of Korea as one of the most advanced technology centers in Korea for its unsparing R&D efforts. 

As aforementioned, DataStreams has continuously placed a high premium on “high-performance” processing of big data, therefore, obtaining all-encompassing expertise in big data processing, analysis and utilization. DataStreams’ enthusiasm in the unstructured data analysis business spurred the company’s creativity offering services entirely differentiated from what other portals provide by utilizing its basic technology for structured data integration and quality control.

Analysis of social networking sites like Twitter, Facebook and Me2day provided in-depth information on user preferences, thereby setting the base for studying social trends and consumer patterns. In other countries, data management companies like DataStreams provide professional data analysis services only because they have data integration systems in place. Since DataStreams is packed with unrivalled technologies and track records in big data processing, integration and data quality control in the DW/BI (data warehouse/business intelligence) market, its future undertakings merit due attention.

DataStreams’ unstructured data analysis is designed to facilitate “data mining” (the process that attempts to discover patterns in large data sets) by deciphering and disclosing hidden patterns after gleaning, classifing and analyzing data posted on SNS. Furnishing service modules for both companies and individuals, DataStreams’ Social Cube for individuals is capable of examining social trends, while Social Cloud designed to aid in business strategic planning and decision-making analyzes unstructured data handled by public institutions and companies. Rather than just providing companies with results from simple monitoring, Social Cloud encompasses consulting services that help draw up strategies and upgrade systems based on the results of thorough analyses by sector experts.

DataStreams’ SNS unstructured data analysis service, which was first used by Korea Vision Party, a political coalition in Korea, during the legislative election on April 11, 2012, is currently playing a role in the preparations for the upcoming presidential election. Unlike in other nations, social networking sites become venues for heated verbal confrontations when it comes to sensitive political issues in Korea. Efforts to apply the knowhow on disseminating content and politicizing hot-button issues through SNS data and management analysis on government institutions and corporate marketing activities are also underway. 

mDOSA to Challenge EDM Market

DataStreams is currently keen on developing its suite solution “mDOSA (Metadata Oriented Service Architecture),” which crystallizes DataStreams’ endeavors for developing data management solutions. Leveraging decade-old technologies, mDOSA promises the most comprehensive and encompassing data management services, expected to usher DataStreams into the next decade.

mDOSA, a Korean customized data integration program, serves as a one-stop solution that enables integration of diverse and complex data into data quality management. With the advent of mDOSA, the impossible task of smoothly managing databases across the board has become possible. Designed to conduct metadata-oriented data management, mDOSA was developed to cover the entire process of data management from data creation to utilization and disposal. It performs real-time extraction and integration of metadata (which can be described as “information about data carriers”) separately managed by operational databases, modeling tools, ERP (Enterprise Resource Planning) and ETl/EAT data integration tools. mDOSA’s key strategy is to carry out total data administration which covers real-time master data collection and distribution, preemptive and proactive data quality control, metadata-based automatic updates and data monitoring and control based on data flow management.

The ultimate realization of mDOSA will signal DataStreams to throw down the gauntlet to the global EDM (Enterprise Data Management) market. According to CEO Young-sang Lee, “In the huge “Big data” market, characterized by various media channels and mobile formatted and unstructured data, global companies’ entry into the EDM sector (EDM refers to the ability of an organization to easily integrate and effectively retrieve data to generate a solid return on investment (ROI) from efficient data utilization) has been in its fledgling stage. Thus, the EDM market can be regarded as a less trodden path filled with great growth potential where DataStreams has to ultimately set foot on.

 

China, US, Japan: Going Global Stepping Stone

Aggressively tapping into overseas markets such as China, the US and Japan, DataStreams has formed a variety of market networks, thereby creating endless business opportunities.  In December of last year, DataStreams opened DataStreams-China while in Japan, it teamed up with a large Japanese company to conduct the tests for TeraStream beta version and flesh out sales and procurement processes. In the US, presentations before US financial circles showcased DataStreams’s methodology and products.

As part of its full-blown efforts to make a foray into the Chinese market, DataStreams in March, 2012 invited DataStreams-China’s sales and marketing managers to discuss TeraStream and demonstrate DataStreams’ solutions’ website application. Experiencing DataStreams’ outstanding products and superb technologies while realizing its high domestic market share, Chinese partners reaffirmed the possibility of DataStreams’ successful penetration of the Chinese market. Such promotional efforts translated into actual sales growth. Local banks in China started to use DataStreams products while numerous software vendors and large-scale SI (System Integration) companies gave high ratings. DataStreams’s entry into China is anticipated to make headway.

As a member of the consortium, selected by Korea Software Enterprise Association (KOSEA), CEO Lee paid a visit to the US to flaunt DataStreams’ products to officials from different US financial companies. US financial circle’s favorable feedback heightened CEO Lee’s confidence in DataStreams’ entry into the US market, saying, “During my visit to the US, I realized that DataStreams had a good chance of breaking into the niches in the US market. So, I attest to the fact that the knowhow and expertise we accumulated in the Korean market was extensive enough to spur up our entry into the global market.”

He continued, “DataStreams refuses to sit on its laurels in the domestic market and is determined to go the extra mile to lay the groundwork for producing products of global appeal. Marketing activities, such as product presentations to international IT analyst groups, are being carried out to win over US companies with enhanced brand images. In the lead-up to its entry into the US market, DataStreams is also engaged in staged projects such as field studies on the success of Silicon Valley.

Headquartered in Seocho-dong in Gangnam and relocating its R&D center to Pangyo Techno Valley (Silicon Valley’s Korean counterpart), DataStreams has strengthened its DW/BI unit, a division spun off a year ago, reckoning that the data warehouse business would eventually boil down to data analysis and utilization based on vast databases. In other words, companies backed by a well-built data warehouse automatically get hold of fundamental skills in data utilization.

Social analysis also takes part in the firm’s main business as it proves itself a viable investment for the future. Such drastic moves were made to scale up its R&D center to create a more pleasant environment in tandem with its ongoing business expansion and global market entries. CEO Lee simply walked the talk: the software industry is knowledge-based; the more R&D investment, the stronger software competitiveness is.

In contrast to hardware development, software is conceived by human talent through intangible R&D outputs. Furthermore, the accumulation of technologies is essential for innovations in the software industry. As for software developers, R&D centers are a treasure chest of corporate competency and human ingenuity. DataStreams shares the same view: its R&D center had the greatest attention so as to bring about creative juices through free-flowing brainstorming. DataStreams’ relocation of its R&D center mirrored its push for improving its R&D environment. Pangyo Techno Valley, home to a multitude of software developers including DataStreams, is busy building up its software town.

 

DataStreams’ CEO Young-sang Lee’s interview with Korea IT Times to share its top-notch solutions that can live up to the global market’s demand on big data:

 

Interview

CEO Young-sang Lee has a video interview with Clair Go-eun Chun, Reporter of Korea IT Times

Q: DataStreams, from what I know, is a data management company, the national leader for data integration solutions. What more can you tell us about that?

A: DataStreams, established in 2001, is the national leader in data integration and quality market. Currently, we are expanding our business to the data infrastructure and data analytics market. Due to a worldwide trend in big data analytics, DataStreams’ major business areas will be highlighted in both domestic and global markets.

Q: Then how is overseas expansion going?

A: DataStreams has an old dream to widen its market to global nations. In a couple of years, this dream is about to come true starting with China, Japan and the US market. To successfully penetrate the global market, excellent product quality is an essential requirement. Understanding the market and satisfying customer needs are equally important. We have set up an overseas business support team to study overseas markets and find partners in our target markets. Last December, we opened DataStreams-China in Beijing and launched sales activities together with local sales and marketing executives. As with the Japanese market, we have contacted several potential partners for localization and verification of the products. We have also communicated with several US clients to find out sales possibilities in the data integration market. Once we are ready for the EDM market, we will set about all our efforts for US expansion.

Q: What are the core technologies in data integration solutions?

A: We already have our own technology in the data integration and data quality fields. Currently, we are developing high-standard, globally-recognized products to market these technologies abroad. This is very important as products should be modified to satisfy the market needs. In addition, we are presently devoting much effort on the development of mDOSA, DataStreams’ suite solution. mDOSA, a new paradigm creator, can be said to be the quintessence of our entire data management technologies. This is a vast and comprehensive data management service that offers customers company-wide data management system that was only possible in their dreams.

Q: Demand for big data is increasing every day around the world, but the perfect solution to managing big data sets is just not there yet. What do you believe is the role of your company in this crucial time?

A: DataStreams gained an early edge in the domestic market with big data processing technologies. Big data (unstructured data) analysis is possible only with processing and analysis of structured data. Most big data processing firms don’t have structured data processing technology. DataStreams is the only company which has both structured and unstructured data processing technologies. We can provide more accurate analysis of big data according to the needs of public institutions and insurance, distribution, telecommunication, finance and medical companies.

Q: What about your SNS analysis strategy? I mean, with all the controversy of SNS being used in presidential campaigns, and big data's impact on a typical data analysis. Are you prepared to surf this wave?

A: We provide Social Cube and Social Cloud as our unstructured data analysis services, and we have already provided unstructured data analysis service during the last legislative election. Based on this experience, we are aiming to provide more accurate and profound analysis service in the coming presidential election and expecting good business results. To that end, we are trying to secure experts, and test many ideas. 

Q: In the rapidly changing global digital market, what are the strategies of DataStreams to lead the market in the future?

A: As explained before, we are planning to advance into the global Enterprise Data Management (EDM) market with our mDOSA, the quintessence of our comprehensive data management technology. The EDM market is a green market possessing a big growth potential but with only a few global companies as key players. DataStreams is aiming to enter this EDM market to help companies utilize data more effectively, thereby increasing its return on investment.

 

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