Samsung Opens Its Design Website
Samsung Opens Its Design Website
  • By Kim Yu-na (yuna@koreaittimes.com)
  • 승인 2014.04.16 18:05
  • 댓글 0
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SEOUL, KOREA - Samsung Electronics launched its design website as a public showcase for the inspiration and creative processes that go into design at Samsung.

Main Page


It is the perfect resource for people interested in learning more about Samsung’s design philosophy as it details just how the design elements of new products come together and features discussions on the rationale behind design decisions.

The website consists of the sections Product Stories, Meaningful Stories, and About Us.

Product Stories: Abroad range of subjects, from product stories to UX to service designs

Meaningful Stories: Samsung’s design heritage through experimental design stories and collaborations with third party artists,and design events such as the Seoul Living Design Fair in Korea and the Milano Furniture Fair in Italy

About Us: What drives Samsung’s design process, news of award-winning work and information on the latest design news

 

Samsung was awarded 825 design awards in 2013 from prestigious design bodies such as iF and IDEA. 38 Samsung products were recognized for design excellence iF International Forum Design in 2014 placing Samsung at the top of the iF rankings over the past three years.

 

DongHoon Chang, EVP and Head of Design Strategy Team

"As global lifestyles become more diverse, the way people pick and choose their products has changed. Design has become central to consumers’ purchasing decisions and Samsung’s product innovation continues to evolve to meet these needs. Our audience is also increasingly curious about how our products are designed and who makes them. Samsung’s new website explores these design insights and delves deeper into why certain design decisions were made. We are delighted to have this opportunity to tell our stories to the world. The Design Website, moreover, furthers Samsung’s dedication to creating and sharing designs that are ‘Inspired by humans, creating the future’ with a drive to ‘Make It Meaningful’.”

 

BK Yoon, CEO and Head of Corporate Design Center

“At Samsung we spend countless hours refining designs to ensure that when a product is released it meets the needs of our customers and enriches their lives. Creativity is channeled at every level here at Samsung, and this website offers visitors the chance to explore and see first-hand the passion that our designers bring to work every day.”


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