SEOUL, KOREA - The market share of Samsung Electronics in North America has hit a record-high level. In addition to the conventional flat TV, the company took the leadership in the new markets of curved and ultra TVs, getting close to reaching the world's No. 1 position in the TV market for nine consecutive years.

 

 

 

According to NPD DisplaySearch, a market research firm, on July 30, Samsung Electronics' first-half market share in the North American market was 35.6 percent. This is 6.2 percentage points higher than the same period last year.

 

Samsung's share in the ultra-high-definition TV market was 53.2 percent. The company launched the UHD TV in North America in July last year. Its share reached 49.8 percent in December last year and has since steadily gained. This year, it introduced a Samsung section in hundreds of Best Buy stores in the United States under a store-within-a-store arrangement. In the premium TV segment over 60 inches, Samsung took a share of 45.7 percent.

 

A Samsung Electronics official said, "Thanks to Samsung TV's excellent picture quality, design, and UHD TV's future industry standard-ready feature, Samsung brand could take a commanding share in the North American market including the United States, Canada, and Mexico."