LG Electronics has promoted its premium home appliance brand "LG Signature" in China.
The tech company attended Appliance & Electronics World Expo 2016 to unveil its marquee products including OLED TV, twin-wash washing machine and double magic space refrigerator.
LG Electronics has drawn audiences' attention by installing large OLED wall made of 26 OLED televisions at the front of the exhibition center.
The company also hosted “LG InnoFest” by inviting Chinese clients at Shangri-la hotel in Shanghai in the evening. This was a venue where China's key distributors including Suning and Tmall were invited to discuss this year's strategic products and business strategies.
LG Electronics also hosted an event where users can directly experience its innovative products including LG Signature and held diverse programs such as game events and finale chorus.
