While LG recently unveiled its OLED TV lineup with many flat options, Samsung continue to show off its new branding choice into next generation of SUHD 4K ultra Smart TVs with high dynamic range (HDR) and Quantum dot color.
Samsung showcased Quantum dot technology in its new 2016 SUHD TV lineup in USA last month. The new 2016 SUHD TV lineup Samsung showed were KS8000 SUHD Flat TV, KS8500 SUHD Curved TV, KS9000 SUHD Flat TV, and KS9500 Curved SUHD TV which vary in display size from 49 to 88 inches ranging from popular curved form to the traditional flat-panel.
“This lineup provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs with a seemingly edge-less design,” said Samsung.
The biggest selling points for the lineup are Quantum dot and HDR technologies. The Quantum dot shows off a billion color combinations, resulting in true-to-life images and HDR shows off the brightest parts of an image extremely clear while real world scenes contains a lot of very bright colors directly getting from sunlight.
“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been.”
As a result of improvement of the algorithm of color mapping, Samsung said its new brand leads to a 25-percent increase in color accuracy, compared to last year
According to the IHS Technology, Samsung gained a share of 54.1 percent in Latin America's UHD TV market in the fourth quarter of last year. Starting from Mexico, Samsung Electronics plans to launch its quantum dot SUHD TV in Argentina, Chile, and Brazil market.
