Merck relocated A&D Center for Color Styling
Merck Korea (Managing Director Michael Grund),Korean affiliate of Merck, a leading science and technology company, relocated Application &Design(A&D)Center, Performance Materials in Poseung, Pyeongtaek, Gyeonggi-do. On November 24, a ceremony was held to celebrate the newly renovated A&D Center of Advanced Technology Center(ATC) with customers. A&Dcenter inaugurated in 1999 to provide technical support for Pigments business was relocated to the current Poseung site in April 2004, providing differentiated customer services for color matching and styling with facilities such as Spray Booth, Exhibition Space and Seminar Room. In particular, the A&Dcenter has joined many color development projects alongside the growth of the automotive market, and this helped boost Merck’s leading position in the market.
Michael Grund, Managing Director of Merck Korea, emphasized “With the relocation, the A&Dcenter is now able to conduct multiple projects and seminars with customers in a better environment, and its networking with PM’s another research organization will lead to more chances for innovative idea sharing and new business creation.”
The A&Dcenter does not limit its potential to a passive approach for marketing. Based on research of different product properties and processing methods for not only automobiles but also home electronics, mobile phones and other various industrial applications, the center contributes actively to generating demands with an aim to increase value of customer products and their profits.
In particular, the center as a training center for customers provides product-related technical knowledge and the up-to-the-minute design information through unique networking with design organizations in Korea and overseas. It is actively involved in product design while communicating with the market.