BMW Launch the HERE Open Location Platform by its Connected Cars and the Data Ecosystem
BMW Group announced on March 3 at Amsterdam that is the first automaker to utilize the HERE Open Location Platform for the development and launch of its new digital driving services .
By leveraging the next generation of HERE's platform, BMW has the possibility to create differentiated location-enriched services from the vast quantities of data generated by its connected cars and the HERE data ecosystem. For example, it will be able to combine car sensor data with other data streams available through the platform, such as from cities and the broader Internet of Things, and build services using a powerful framework for geodata processing. In the first wave, this will help vehicles to better detect, process and validate fleet sensor data related to hazards on the road, variable speed signage location and values, and physical road dividers.
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely.
"The raw data crowd-sourced from car sensors becomes more valuable when you have contextual information for that data," said Peter Kürpick, Chief Platform Officer, HERE. "Our analytical tools provide that rich location context giving BMW and other automakers the ability to turn their data into differentiating services that elevate the driving experience."
Today, with cars becoming increasingly connected and equipped with powerful on-board sensor technology and computing platforms, the data they generate can be used to enhance the driving experience. HERE, which already serves many of the world's leading automotive and technology companies with its current generation platform, is now offering new possibilities to harness sensor-based information with the advanced capabilities of the HERE Open Location Platform. The platform also provides secured environments, enabling participants to work with their data either in isolation from others or with selected parties with whom they have agreed to share data and create collaborative services. For example, BMW is among three automakers submitting car data for use in new real-time sensor-based services created by HERE and launching in 2017.
HERE envisages a marketplace where organizations from any industry can access a rich ecosystem of different data streams, ranging from road geometry and real-time traffic conditions to weather, live public transit information and other non-automotive data sources.
"We are already shaping the industry ecosystem. Together with HERE and in combination with our partner Mobileye, announced recently, we are creating an essential nucleus on the Open Location Platform for self-healing HD maps required by autonomous driving," said Stefan Butz, VP of Location based Services within BMW. "The platform empowers our developers with a rich feature set to easily analyze data and develop cloud based location services with short time-to-market cycles for our customers."