Samsung Introduces New Lifestyle TVs in Paris

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Thursday, March 16th, 2017
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HS Kim, President of Visual Display Business at Samsung Electronics

Samsung Electronics today unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris, further demonstrating Samsung’s leadership in defining the future of home entertainment with advanced cutting-edge technology.

“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivaled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television.”

Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung’s focus on the Lifestyle TV concept, represented by two works of arts, the Samsung QLED TV and The Frame.

The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame and offer consumers an elegant masterpiece that seamlessly blends into the interior of any home.

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