HobbyKing selects Worldpay to boost sales

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Monday, June 12th, 2017

HONG KONG, June 12, 2017 /PRNewswire/ Korea IT Times-- HobbyKing, one of the world's leading ecommerce hobby stores, has selected global payments company Worldpay to strengthen its payment strategy and further enhance their global sales success.

Seeing an impressive leap of 12% in payment acceptance since the partnership went live in February this year, Worldpay has enabled HobbyKing to streamline its credit and debit card acceptance, and add additional payment methods, with plans to support both Alipay and Boleto in the future. This move will help HobbyKing serve a broader range of customers from across the globe allowing them to pay using not only via their preferred method, but also in their local currency.

The new partnership with Worldpay will also allow HobbyKing access to previously unavailable real-time sales data. This will give the online retailer a view into who, where, and how goods are being purchased and allow the company to better understand and adapt to the needs of its customers in new markets. Moreover, the highly responsive level of service that Worldpay offers its partners has helped HobbyKing to minimise fraud and boost sales.

Toby Osmond, Vice President, Sales Marketing & Customer Service at HobbyKing has said that "Once we decided that Worldpay were the best payment partner for us we were very eager to get the relationship in motion. Now we can give our customers the option to purchase using the method they prefer, without any additional levies and in their local currency. We're really excited to see what further benefits can be gained as we add more payment methods and expand into new markets."

Speaking about the relationship with HobbyKing, Phil Pomford, General Manager APAC, Global eCom at Worldpay said "HobbyKing is an exciting company with a dedicated following of enthusiastic customers. Our experience in payments and data-driven analytics will develop and grow a successful and insightful partnership. We're delighted to be working with HobbyKing to ensure that modelers and hobbyists alike are able to get the exact product they want and pay how they wish."

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